Want to See Kellogg's Latest Cereal Marketing BS?

Yes, my kids like Rice Krispies, and yes, we even buy some from time to time.

Pulling out the box yesterday morning I noticed that brand-spangled new claim up above,

"Goodness of a Simple Grain"

The way it's featured and highlighted and the word, "goodness", all scream health benefit.

But of course it means absolutely nothing.

Except likely sales.

And for the record - I don't blame Kellogg's for front-of-package health claim cow pies, I blame the government for not giving a crap.

Source: http://feedproxy.google.com/~r/blogspot/fLgR/~3/lbspsiEr6Ao/want-to-see-kelloggs-latest-cereal.html

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