beatricehamp74: Misfit Wearables’ The Shine is a Self-Tracking Device That’s as Fashion-Forward as it is Useful

Monday, 3 December 2012

Misfit Wearables’ The Shine is a Self-Tracking Device That’s as Fashion-Forward as it is Useful

(CC) Fast Company

Misfit Wearables is willing to bet that you’ll like the look of their self-tracking fitness device so much that you’ll wear it even if you don’t have to.

Sonny Vu, founder of Misfit Wearables, says,”Don’t you want a product that you’d wear even if it didn’t measure anything? I tried wearing a Fitbit on a tie once and it tore the silk on the tie. We should expect more from wearable technology. To be really wearable, you have to be comfortable wearing it, it has to be useful, and the last thing is it has to be really desirable and precious to wear.”

This is where their new device The Shine comes in. Not only is it easy on the eyes, but it’s also highly waterproof. To test its waterproof abilities, the company had someone go diving with it at the Great Barrier Reef. It passed with flying colors.

“We decided, do people really want to know how many steps they took? No, they just want to know how well they’re doing,” says Vu. To follow through with that belief, The Shine has dots on the outer edge of it, which light up as you get closer to completing your goals for the day. As you progress, more lights come on and when you’ve completed your goal, the device double-blinks.

However, if you are someone who is looking for more detailed information, the device comes with a companion app that it syncs with. The device can last up to six months without ever being charged. This is a device that combines functionality and fashion in a new way.

The Shine retails for $99.